One of the key essentials of setting up a business in the online world is to make sure that you understand its audience. For instance, let us talk about eCommerce target audience for a second. Some of them might be looking for something specific like bulk coconut oil suppliers . Not only because eCommerce is not limited to an average buyer, but quantity buyers and other businesses as well. So, the better you understand your audience, the easier it will be to set up your online marketing channels and platforms. What do you think?